Fashion Goes High (and Low)
"DTC" Style
Initially a small microsite, we transformed the Westfield Fashion platform blog into a standalone, aspirational content source for the trend-savvy shopper. Through a revamped editorial strategy, a site redesign, SEO, new custom content, bold new visual direction, and new integrated content initiatives, the blog became both brains and beauty—and grew in unique visits, monthly views and return visits.
From Influencer and Editorial photoshoots to 400-person IRL events, our 360 approach made fashion a story. The result? New blog traffic rose 80 percent, and the campaign garnered 3.3 million total impressions, over five times above goal.
